Web design and internet marketing need a unified approach that is not always applied by users, designers and marketing professionals. This holism in the use and application of the different methods and aspects of websites and the internet medium can result in more effective results for the business, the total being far larger than the sum of the components.

Advertising and corporate communications have evolved over several decades since the early days of print and advertising in the early part of the twentieth century. Over the course of the century the process evolved, became very structured and a number of methods and techniques were tried and perfected, so much so, that they have now become standard industry practice. While there is a lot of innovation and creativity in conceptualisation, design and implementation, the break-down of work and process from concept through to final submission follows a regular and defined flow and methodology. …click here to read more